It seems like advertisements for Black Friday started very early this year.
Promises of large sales and great deals starting on the night of Thanksgiving or on 12:01 AM on Black Friday have taken over the airways, tv channels and Pandora and iTunes radio.
Companies and corporations have poured untold billions into advertising, so that in return folks buy their products this holiday season.
No doubt in the next few hours we will read about folks standing outside of stores for hours on end, we will read about people being injured or killed because of a stampede at a Big Box store, we will see videos of people fist fighting over the last in stock hot ticket item of the year.
Isn’t that the corporate message of this season?
Go into debt, spend what you don’t have, buy, buy, buy!
In light of the teachings of Jesus, what is a Christian consumer to do?
How should a Christian respond to the consumer drive of Black Friday?
In a portion of Jesus’ most famous sermon he said this:
“Do not store up for yourselves treasures on earth, where moths and vermin destroy, and where thieves break in and steal. But store up for yourselves treasures in heaven, where moths and vermin do not destroy, and where thieves do not break in and steal. For where your treasure is, there your heart will be also.”
“You cannot serve both God and money”
Jesus gave his followers a clear warning to avoid consumerism and greed.
People who follow him are to avoid the trappings of earthly treasures and instead are called to focus upon heavenly efforts and service.
During this holiday season let us put people above corporate profits, let us place heavenly efforts above hot ticket items and in the name of God let us serve those around us.